The Pharos Logbook

How we prerendered our own blog for AEO (without migrating off Vite) — The AEO pitch demands crawlable content. Our site was a SPA. Here's the scoped fix we shipped in an afternoon, and why we didn't rewrite the stack.
Hello, AEO: why your SEO playbook stops working in 2026 — Buyers now ask AI before they Google. Here's what changes for the teams optimizing for discovery.
How to measure AI visibility (when Google Search Console won't help) — Traditional analytics stop at the click. AEO begins where the answer gets rendered. Here's the measurement stack that replaces it.
What ChatGPT, Claude, Perplexity, and Gemini actually cite — and why it matters — Four engines, four very different corpus policies. A field guide to what each one trusts, and what that means for your AEO content strategy.
The AEO content brief: 7 elements that get you into AI answers — A structural template for content that AI engines can confidently quote. Not a new content type — a tightening of what you already do.
Why your brand mention rate matters more than your rank — Rank predicts whether buyers will click you. Mention rate predicts whether they'll hear about you at all. In an AI-answer world, that's the first-order metric.