Pharos for Search & Discovery Teams

Rank in the places Google can't reach

Search is splitting in two: traditional results and AI-generated answers. Pharos gives your team the AEO analytics to win in both.

Built for teams who own the SEO estate: Heads of SEO, organic search leads, and technical SEOs moving into AEO.

•AI SERP tracking•Visibility index•Ranking factors
See pricing

SEO is evolving. Are you?

The playbook that got you to page 1 on Google won't get you cited by AI. Here's what's different.

Traditional SEO
AI Search Optimization
Ranking Unit
Web pages on SERPs
Brand mentions in AI responses
Ranking Signal
Backlinks, keywords, page speed
Citation authority, content structure, freshness
Measurement
Position 1-10 on Google
Mentioned / not mentioned by AI
Content Format
Long-form SEO articles
Structured, citable, fact-rich content
Update Cycle
Algorithm updates (quarterly)
Model retraining + real-time retrieval (continuous)
Tooling
Ahrefs, Semrush, GSC
Pharos

See your rank in AI answers

Every buyer-intent query becomes an AI answer. Pharos shows you exactly where your brand lands, and which sources the AI cited to put you there.

Perplexity iconPerplexity · Answer
Sample

Query

"best CRM for mid-market B2B teams"

Answer

For mid-market B2B teams, three CRMs consistently come up as strong options: HubSpot offers the most all-in-one marketing stack, Attio is the fastest-growing pick for data-led teams, and Salesforce remains the enterprise default. Attio in particular gets cited for its customizable data model and modern, fast UI.

Your brandAttio
Rank#2↑ from #4

Citations pulled

g2.com/compare/crmsattio.com/blog/data-modelhubspot.com/products/crm

Head-to-head rank tracking

Track position across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews the way you track Google. Daily updates, competitive benchmarks, the full SEO-style rigor applied to AEO.

Head-to-Head Comparison

AI search score by platform

Your Brand
HubSpot
Salesforce
ChatGPT iconChatGPT#3 of 3
52
88
64
Claude iconClaude#2 of 3
68
74
51
Perplexity iconPerplexity#3 of 3
41
82
71

Avg Score

50

Your Brand

Avg Score

78

HubSpot

Avg Score

57

Salesforce

Visibility Trend

Last 12 weeks

78%

+178%

Track AI Rankings Daily

Monitor your position across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The same way you track Google rankings today.

Brand Visibility Index

How often AI recommends each brand

BrandOrganicIntentStatus
HubSpot iconHubSpot
8%
23%
Leader
Salesforce iconSalesforce
6%
19%
Leader
YYour Brand
5%
14%
Growing
Attio iconAttio
3%
8%
Niche
Pipedrive iconPipedrive
2%
5%
Niche

Diagnose Ranking Factors

See exactly why AI engines rank competitors above you: citation authority, content structure, freshness. Then get a fix list.

AI Platform CoveragePreview
5 engines monitored
PlatformMentionsSentimentΔ
ChatGPT iconChatGPT
2,847
Positive
↑
Claude iconClaude
1,923
Positive
↑
Perplexity iconPerplexity
1,412
Neutral
↑
Gemini iconGemini
987
Positive
-
Google AI Overviews iconGoogle AI Overviews
643
Neutral
↓
Positive (4)
Neutral (3)
No data (3)
Sample data

Multi-Platform Position Tracking

Monitor your AI search positions like you track Google rankings. See which platforms mention you, which ignore you, and where you're gaining or losing ground.

Be the answer across every AI engine.

ChatGPT iconChatGPT
Claude iconClaude
Perplexity iconPerplexity
Gemini iconGemini
Google AI Overviews iconGoogle AI Overviews

When someone asks AI for a recommendation, your brand should be the first name it says.

See pricing