Pharos for Brand & PR Teams

    Own the story AI tells about you

    See how AI engines frame your brand right now: tone, accuracy, and competitive positioning. Then fix what's wrong before it spreads.

    See pricing

    Your narrative, word by word

    How each engine describes you, diffed side by side.

    More · 2 details
    • Side-by-side diffsTone shifts, new adjectives and competitive framing, per engine.
    • Catch drift earlyInaccurate information, found before it repeats in more answers.
    ChatGPT iconClaude icon
    Narrative Diff · ChatGPT vs Claude
    Sample

    ChatGPT

    Attio is a newer CRM aimed at smaller teams. It offers basic contact management but lacks enterprise features.

    Claude

    Attio is a data-led CRM built for modern B2B sales teams. It offers a customizable data model, fast modern UI, and enterprise-grade permissions.

    Tonedismissive→ confidentFraminglimited→ full-featuredSentiment (0–100)+12

    What your team gets

    How AI frames you, who it favours, and what changed.

    The whole answer, not a score

    Every answer kept in full beside its prompt and engine.

    Gemini · Stored answerKept in full

    “top rated 2-piece polycarbonate suitcase sets for couples”

    Here are top-rated 2-piece polycarbonate luggage sets for couples across different budgets and travel needs: …

    1. Best Overall Quality & Style: Monos Set (Carry-On + Checked) …

    Gemini
    Named · #2
    Sentiment
    Positive · 78
    More · 3 details
    • Framing and traitsThe framing models use and the traits they give you.
    • Same-name confusionAnswers about a namesake are flagged, quoting the model's own sentence.
    • A clean baselineA “rank #1” a namesake earned never becomes your baseline.

    Every mention, every engine

    One feed of every time AI mentions you.

    This question, engine by engine

    Reading

    “top rated 2-piece polycarbonate suitcase sets for couples”

    • ChatGPTMissing
    • GeminiNamed · #2
    • PerplexityMissing
    • ClaudeMissing
    • Google AI ModeMissing
    More · 2 details
    • What was saidAnd which prompt triggered it.
    • Helped or hurtEach mention read for whether it worked for you.

    Positioning at a glance

    You against rivals, on sentiment and visibility.

    Sentiment vs Visibility

    Brand positioning across AI engines

    DominatingUnder-citedAt RiskInvisibleYour Brand
    Sentiment →
    Visibility →
    More · 1 detail
    • Leader or asteriskSee whether AI treats you as a category leader.

    Share of voice

    Your share of all mentions of the tracked brands.

    Share of Voice

    Your share of all mentions of the tracked brands

    26%You
    Your Brand
    26%
    Patagonia
    28%
    Allbirds
    18%
    On Running
    15%
    Others
    13%
    More · 1 detail
    • Week over weekAcross every engine you track.

    Examples on this page are real Pharos data for Away, which is not a Pharos customer.

    Positioning and share-of-voice charts: illustrative sample brands, not customers.

    Your path to AI brand control

    A suggested plan, step by step. It is a way of working, not a promised result.

    Week 1

    Discover your AI narrative

    Tone, accuracy, sentiment and competitive framing, as AI describes you today.

    Week 2-4

    Read the whole answer, not a score

    Framing, traits, and a flag when an answer is about a namesake.

    Month 2

    Optimize your brand signals

    Content and PR changes that shift how AI represents you.

    Month 3+

    Own the AI conversation

    Keep a positive presence, hold off rivals, grow share of voice.

    Be the answer across every AI engine.

    ChatGPT iconChatGPT
    Claude iconClaude
    Perplexity iconPerplexity
    Gemini iconGemini
    Google AI Mode iconGoogle AI Mode

    When someone asks AI for a recommendation, your brand should be the first name it says.

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