Pharos for Brand & PR Teams
Own the story AI tells about you
See how AI engines frame your brand right now: tone, accuracy, and competitive positioning. Then fix what's wrong before it spreads.
Built for teams responsible for what AI says about the brand: CMOs, Heads of Brand, PR, and comms.
Your path to AI brand control
How PR teams use Pharos to take control of their AI narrative, step by step.
Week 1
Discover your AI narrative
See exactly how AI engines describe your brand today: tone, accuracy, sentiment, and competitive framing.
Week 2-4
Identify gaps & misrepresentations
Flag inaccurate claims, missing context, and competitor favoritism across all monitored platforms.
Month 2
Optimize your brand signals
Implement content and PR changes that shift how AI engines represent your brand in responses.
Month 3+
Own the AI conversation
Maintain positive brand presence, defend against competitor encroachment, and expand share of voice.
Watch your narrative change, word by word
Pharos diffs how each AI engine describes you side-by-side — tone shifts, new adjectives, competitive framing. Catch reputation drift before it spreads to a million answers.
ChatGPT
Attio is a newer CRM aimed at smaller teams. It offers basic contact management but lacks enterprise features.
Claude
Attio is a data-led CRM built for modern B2B sales teams. It offers a customizable data model, fast modern UI, and enterprise-grade permissions.
Misinformation & accuracy alerts
Get notified when an AI engine makes a false claim (wrong pricing, outdated leadership, competitor confusion) with the exact prompt and the engine that produced it.
Brand mentioned in response to 'best project management tools'
Blog post cited as source for 'team collaboration features'
Crawler accessed /pricing and /features pages
Moved from #4 to #2 for 'enterprise software reviews'
Recommended in comparison with Basecamp
Events today
vs. yesterday
Sentiment vs Visibility
Brand positioning across AI engines
Brand positioning at a glance
Plot your brand against rivals on sentiment and visibility. See whether AI engines treat you as a category leader, or an asterisk.
Brand Mentions
Across AI platforms this month
3,510
+14% avg
ChatGPTClaudePerplexityGeminiGoogle AI OverviewsEvery mention, every engine
A single feed of every time AI engines mention your brand: what was said, which prompt triggered it, and whether it helped or hurt.
Share of Voice
Brand mentions as % of total AI mentions
Share of voice trends
Track how often you're recommended vs competitors across every monitored engine, week over week.
Be the answer across every AI engine.
ChatGPTClaudePerplexityGeminiGoogle AI OverviewsWhen someone asks AI for a recommendation, your brand should be the first name it says.