Optimize · AEO

Close the gaps AI reveals — in your voice

Prioritized recommendations, AI-assisted content, and technical tools that make pages AI engines actually cite.

Built for content, SEO, and growth teams who need to act on what Monitor surfaces.

Recommendations backlogContent audit + generationSchema, robots, llms.txt
What you do in Optimize
AI Readiness Score

How ready this page is to be cited by AI engines

Needs Work
02550751000/ 100

Score Factors

RAG retrievability87
E-E-A-T signals72
Technical access91
Freshness64
Schema completeness45

Quick Wins

Add FAQ schema to increase citability
Update publication date metadata
Improve internal linking structure
Content Optimization Preview

Before → After AI optimization

32

Before

87

After

+55 pts
H1

What is Project Management? [Complete 2026 Guide]

P

Project management is the practice of planning, executing, and controlling team workflows to deliver results on time and within budget.

UL

Features: tracking, reports, allocation

SD

✓ FAQ Schema ✓ HowTo Schema ✓ Article Schema

FAQ

Added 5 AI-optimized FAQ pairs targeting top prompts

4 improvements applied·3 schemas added·5 FAQs generated
View full report →

The recommendations engine

A backlog tied to measured visibility gaps

Every recommendation is auto-generated from a specific gap Pharos saw in your AI presence, ranked by impact, with status tracking and outcome measurement built in.

Status
Recommendation
Impact
Why / Outcome
Add FAQ schema to /pricing
High
Schema gap on Perplexity
Rewrite /compare-hubspot intro for citation lift
High
Rank #5 → opportunity #2
Publish llms.txt with brand glossary
Med
Auto-generated, ready to ship
Refresh /case-studies page dates
Med
+11% citation rate (1 wk)
Add product spec table to /features/ai-models
Low
Out of scope this quarter

Sample backlog. Every action item points back to the gap that produced it, and tracks the visibility lift after you ship.

Brand Kit

Generated content sounds like you, not like generic AI.

Active on every draft
Voice & tone

Confident · operator-y · no buzzwords

Knowledge base

Up to 50 source docs — PDFs, URLs, or pasted text

CTA library

Primary: "Get Free Report" · Secondary: "See pricing"

Brand Kit also stores writing rules, audience profiles, and preferred CTAs — every draft pulls from them automatically.

What you can do in Optimize

Five capabilities that turn visibility gaps into shipped pages.

Prioritized recommendations

An auto-generated, ranked backlog tied to measured visibility gaps. Each recommendation has impact scoring and status tracking — backlog → in progress → done → dismissed — with outcome measurement so you see which changes actually moved visibility.

Content optimization

Paste any URL and Pharos scores it on SEO health, citation potential, schema coverage, readability, and keyword alignment — then returns prioritized edits with before/after previews. Inline editor for quick fixes, re-audit to validate.

Content generation

Generate new pages — blog posts, listicles, comparison posts, and ultimate guides — targeting specific visibility gaps. Two-stage brief → draft flow with live progress.

Sitemap auto-discovery & stale-page alerts

Point Pharos at your sitemap and it pulls in every page automatically — then flags stale content that's slipping out of AI answers so you know what to refresh first.

Brand Kit governance

All generated content is governed by your Brand Kit: voice and tone, preferred CTAs, and a knowledge base of up to 50 source documents (PDFs, URLs, or pasted text). Output sounds like you, not like generic AI.

Technical AI-readability toolkit

Paired with Content Health: Schema.org generator, robots.txt editor, and an llms.txt generator (the machine-readable brand guide for AI training). Make your site legible to the systems you're trying to rank in.

Close the gaps

Get a free Optimize plan for your site.

Point us at your sitemap and we'll pull in your pages, score citation potential, flag stale content, and ship a backlog you can act on this week.

See pricing