Optimize · AEO

    Close the gaps AI reveals in your voice

    Prioritized recommendations, AI-assisted content, and technical tools that make pages AI engines actually cite.

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    Gap found

    0 / 5

    Answer “best travel backpack with laptop sleeve that fits under airline seat”

    RecommendationHigh impact

    Create a Hard Shell Luggage & Bundle Comparison Guide vs Béis and Calpak

    Draft ready

    DTC Hard Shell Luggage Comparison: Away vs. Béis and Calpak

    0 words · 6 sections

    Waiting for your approval

    What you can do in Optimize

    Turn visibility gaps into shipped pages.

    Recommendations

    A backlog built from measured gaps, ranked by impact.

    RecommendationUnanswered question

    Answer “best travel backpack with laptop sleeve that fits under airline seat”

    Evidence

    Away appears in 0 of 5 AI answers for this question in the last 30 days; no tracked competitor was named either. Publish one page on awaytravel.com that answers it in its first paragraph.

    Pitch the editor · Sites AI cites where you are absent

    cntraveler.com

    Cited 37 times in AI answers · Away is absent here

    Most-cited page · 12 citations

    The Best Hard-Shell Luggage, Tested and Reviewed by ...

    Suggested pitch

    Pitch Condé Nast Traveler's commerce team with an exclusive first look at Away's newest seasonal color drop or limited-edition collaboration.

    Draft email · Contributing Away's perspective to cntraveler.com

    More · 4 details
    • Ranked backlogAuto-generated from a gap Pharos measured, scored for impact.
    • Traced to its gapEvery item points back to the gap that produced it.
    • Status trackingBacklog → in progress → done → dismissed.
    • Outcome measurementSee which changes actually moved visibility after you ship.

    Audit and score

    Score any page and get the edits that matter first.

    Score any URL

    What each page is checked for

    • 1SEO health
    • 2Citation potential
    • 3Schema coverage
    • 4Readability
    • 5Keyword alignment

    Prioritized edits come back with before/after previews

    More · 5 details
    • Score any URLSEO health, citation potential, schema coverage, readability, keyword alignment.
    • Prioritized editsReturned with before/after previews.
    • Inline editorQuick fixes in place, then re-audit to validate.
    • Sitemap auto-discoveryPoint Pharos at your sitemap; every page comes in.
    • Stale-page alertsFlags pages slipping out of AI answers, so you know what to refresh.

    Write new pages

    Drafts aimed at a specific gap, brief first.

    Draft

    DTC Hard Shell Luggage Comparison: Away vs. Béis and Calpak

    A durable 100% polycarbonate shell, whisper-quiet 360-degree spinner wheels, and an interior compression system transform modern travel by keeping your belongings protected and organized.

    2,001 words · 6 sections · Comparison table · FAQ with 4 questions

    More · 3 details
    • Net-new pagesBlog posts, listicles, comparisons and ultimate guides, aimed at gaps.
    • Brief, then draftA two-stage flow with live progress.
    • Publish and re-auditShip, re-audit, then track the visibility lift.

    Brand Kit

    Generated content sounds like you, not like generic AI.

    Brand Kit

    Active on every draft
    • Voice & tone
    • Knowledge baseUp to 50 source documents
    • Source formatsPDFs, URLs or pasted text
    • CTA library
    • Writing rules
    • Audience profiles
    More · 7 details
    • On every draftEvery draft pulls from your Brand Kit automatically.
    • Voice & tone
    • Knowledge baseUp to 50 source documents.
    • Source formatsPDFs, URLs or pasted text.
    • CTA libraryYour primary and secondary calls to action.
    • Writing rules
    • Audience profiles

    Technical toolkit

    Make your site legible to the systems you want to rank in.

    Content Health

    • Schema.org generatorSchema.org
    • robots.txt editorrobots.txt
    • llms.txt generatorllms.txt
    More · 4 details
    • Content HealthTechnical checks for how AI systems read your site.
    • Schema.org generator
    • robots.txt editor
    • llms.txt generatorDrafts an llms.txt file from your brand details, for you to publish. A proposed standard; AI use is not guaranteed.

    Examples on this page are real Pharos data for Away, which is not a Pharos customer.

    Close the gaps

    See Optimize on your own pages.

    In a 30-minute session we score a few of your pages for citation potential, flag stale content and walk through where to start.

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