Pharos for Commerce
AI visibility for commerce brands
Dedicated pipeline for ChatGPT Shopping — the first and largest AI purchase-intent surface. Coverage for Google AI Overviews, Perplexity, and Gemini shopping surfaces on the roadmap.
Built for DTC, marketplace sellers, and retail marketing teams whose buyers ask AI before they buy.
The new shelves
AI is becoming a shopping channel
Buyers ask AI before they hit Amazon or Google. Pharos tracks the surfaces where those purchase-intent answers happen.
Product carousels in conversational answers — the surface buyers are already using.
Google AI OverviewsRoadmapGenerated shopping summaries above the SERP.
PerplexityRoadmapRecommendation lists with cited retailers.
GeminiRoadmapProduct comparisons in chat.
Track AI shopping prompts that move purchases
Pharos has a dedicated Shopping pipeline for purchase-intent prompts like "best laptops for data science" or "wireless earbuds under $100" — tracked across the AI surfaces buyers actually use.
Acme Pro 14
acme.com
Lenovo ThinkPad X1
lenovo.com
Dell XPS 13
bestbuy.com
HP Spectre x360
amazon.com
See where AI sends your buyers
Retailer mix — see which retailers AI surfaces cite when your product is mentioned. Know whether buyers are being sent to your site, Amazon, or someone else.
Product-level competitor tracking
Product-level tracking: when AI surfaces name products, we match them to yours and to your shopping competitors by product name, domain, and alias.
Per-retailer presence
Know which retailers AI cites for your products — your own site, marketplaces, big-box. Spot when AI sends buyers somewhere you'd rather they didn't land.
Shopping-specific prompt analytics
Volume and trend on commerce queries — comparison ("X vs Y"), use-case ("best for data science"), constraint ("under $1k"). Surfaces the prompts that actually convert.
Be the answer across every AI engine.
ChatGPT
ClaudePerplexityGeminiGoogle AI OverviewsWhen someone asks AI for a recommendation, your brand should be the first name it says.