Pharos for Commerce

    AI visibility for commerce brands

    Tracks the product cards ChatGPT shows inside its ordinary answers, alongside your brand's visibility on all five engines.

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    The new shelves

    The AI surfaces where purchase-intent answers happen.

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    • ChatGPT product cardsLive: the products, prices and retailers buyers are shown in ordinary answers.
    • Google AI Mode listingsProduct listings in AI Mode answers, on the roadmap.
    • Perplexity recommendationsRecommendation lists with cited retailers, on the roadmap.
    • Gemini comparisonsProduct comparisons in chat, on the roadmap.

    Shopping surfaces

    Where AI shows products to buyers

    • ChatGPTProduct cards in ordinary answersLive
    • Google AI ModeProduct listingsRoadmap
    • PerplexityRecommendations with cited retailersRoadmap
    • GeminiProduct comparisons in chatRoadmap

    AI is becoming a shopping channel

    Many buyers now ask AI before they search Amazon or Google. Pharos tracks the answers that come before the purchase.

    Shopping prompts

    What ChatGPT shows when a buyer asks what to buy.

    ChatGPT product cardsFirst 4 of 8 cards

    "Show me the top-rated linen shirts for men available in the United States."

    1

    Quince 100% European Linen Relaxed Long Sleeve Shirt

    quince.com

    $42You
    2

    Abercrombie & Fitch 100% Linen Button-Up Shirt

    abercrombie.com

    $85
    3

    UNTUCKit Cameron Wrinkle Resistant Linen Shirt

    nordstrom.com

    $99.50
    4

    Faherty Laguna Linen Button-Up Shirt

    nordstrom.com

    $198
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    • Products, prices, retailersRecorded from each product card ChatGPT shows.
    • From answers already trackedThe same answers Pharos tracks for visibility, no extra runs.
    • Purchase-intent promptsLike “top-rated linen shirts for men” or “affordable Italian leather bags for women”.

    Retailer mix

    Where AI sends your buyers when your product comes up.

    Cited sources

    The linen-shirts question, all five engines (Gemini cited none)

    • gq.com3 of 5
    • forbes.com2 of 5
    • nytimes.com2 of 5
    • rollingstone.com2 of 5
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    • Retailer mixWhether buyers go to your site, Amazon, or someone else.
    • Per-retailer presenceWhich retailers AI cites for your products: your site, marketplaces, big-box.
    • Unwanted destinationsSpot when AI sends buyers somewhere you'd rather they didn't land.

    Product-level competitors

    Named products matched to yours and to your rivals'.

    Rankings

    Every tracked brand on the four core metrics · Last 30 days

    BrandMention rateShare of voiceSentimentAvg position
    1QuinceYou39%31.6%79#2.4
    2Everlane24%19.7%68#2.9
    3Cuyana14%11.1%69#2.8
    4Uniqlo12%9.4%—#1.9
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    • Product matchingBy product name, domain and alias.
    • Shopping competitorsYour products tracked against theirs whenever AI names them.

    Intent

    Tell the questions that browse from the ones that buy.

    • "Show me the top-rated linen shirts for men available in the United States."Transactional
    • "Quince vs Cuyana for leather totes."Commercial
    • "Where can I buy high-quality European linen sheets online in the US?"Transactional
    • "How to choose a good quality linen shirt?"Informational
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    • Every prompt classifiedInformational, navigational, commercial or transactional.
    • Which name youSee which buying questions mention you.

    Examples on this page are real Pharos data for Quince, which is not a Pharos customer.

    Be the answer across every AI engine.

    ChatGPT iconChatGPT
    Claude iconClaude
    Perplexity iconPerplexity
    Gemini iconGemini
    Google AI Mode iconGoogle AI Mode

    When someone asks AI for a recommendation, your brand should be the first name it says.

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