Automate · AEO

    The playbook runs while you're doing something else

    Pharos watches your metrics, drafts the pages you pick, publishes the drafts you approve to your CMS, and reports what moved.

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    Scheduled run · Monday 08:000/6
    1. 1Measure the gap across your tracked prompts
    2. 2Raise a recommendation tied to that evidence
    3. 3Draft the page in your Brand Kit voice
    4. 4You approve the draft — nothing publishes before thisYour step
    5. 5Publish to your CMS
    6. 6Close the recommendation with the live URL

    What runs in Automate

    Runs without you. Approvals stay yours.

    1. 1

      Anomaly and milestone alerts

      When a metric moves past its threshold, the finding and its likely cause are waiting.

      More · 6 details
      • After every scored runStatistical detectors run each time scores recompute.
      • WatchesMentions, rank, citation rate, sentiment, share of voice, prompt churn.
      • FlagsMoves past a materiality threshold, against a same-region baseline.
      • Evidence and causeEach finding comes with its evidence and likely cause.
      • MilestonesPositive moves fire too.
      • ControlsPer-detector toggles and snooze windows, per brand.
      Sample alertAfter a scored run

      Visibility on Perplexity dropped 18 index points week-over-week. A competitor is now cited above you on 6 of your tracked queries. Evidence and suggested action attached.

      Watches

      • Mentions
      • Rank
      • Citation rate
      • Sentiment
      • Share of voice
      • Prompt churn
    2. 2

      Approve the draft, Pharos publishes it

      Turn the drafts you approve into published pages.

      More · 7 details
      • Tied to a gapEach recommendation arrives tied to a measured gap.
      • DraftsFull page, FAQ and schema, in your Brand Kit voice.
      • Held for reviewNothing publishes before you approve the draft.
      • PublishesWordPress, Webflow and Wix (Framer coming soon).
      • CompletesOnly on a confirmed live URL, never on dispatch alone.
      • Failures stay openA failed publish never marks itself done.
      • Or publish it yourselfMark it complete without publishing and post it your own way.

      Content workflow

      1. Read the answersWorking

        5 engines, every tracked question

      2. Drafted in your brand voice

        2,001 words · 6 sections

      3. Ready for your approval

        Nothing publishes on its own

      4. Publish to your CMSWaits for you

        After you approve

      Output

      Ready to approve

      DTC Hard Shell Luggage Comparison: Away vs. Béis and Calpak

      A durable 100% polycarbonate shell, whisper-quiet 360-degree spinner wheels, and an interior compression system transform modern travel by keeping your belongings protected and organized.

      2,001 words · 6 sections · Comparison table · FAQ with 4 questions

      Runs without you

      • Scheduled runs

        1 to 4 a week by plan, or daily

      • Alerts

        When a metric moves past its threshold

      • Weekly report

        In your inbox

    3. 3

      Weekly strategy email

      The executive summary you'd otherwise write yourself.

      More · 4 details
      • ReviewsThe past 7 days across all engines, queries and competitors.
      • DeliversMeasured insights and the actions queued against them.
      • Tuned forA leadership inbox: short, evidence-backed, links for depth.
      • Quiet weeksSay less rather than padding.
      Sample subject lineWeekly

      Your week in AI — Citation rate +6pp, Perplexity now your #2 source of AI visits, 2 actions queued

      • Past 7 days
      • Every engine
      • Every query
      • Every competitor
    4. 4

      Every run auditable

      What it measured, drafted, stopped for, and published.

      More · 3 details
      • ObservableEvery run shows what it measured and what it drafted.
      • Stops for youIt shows where it waited for your approval.
      • Down to the URLWhat went live, with the published URL.
      From recommendation to live page · one run
      Measure the gap across your tracked prompts
      Raise a recommendation tied to that evidence
      Draft the page in your Brand Kit voice
      You approve the draft — nothing publishes before thisrunning
      Publish to your CMS
      Close the recommendation with the live URL

    Examples on this page are real Pharos data for Away, which is not a Pharos customer.

    More on the roadmap. Tell us which AEO chore you'd hand off.

    Hand it off

    See it run on your real data.

    We'll wire Pharos to your domain, send the first weekly email, and walk through what it catches.

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