The Pharos platform

    Three pillars. One AEO operating system.

    Monitor what AI says about you. Optimize what AI sees. Automate the playbook in between.

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    Pillar 1

    Monitor

    See exactly how AI talks about you

    Mentions, semantic ranking, citations, competitive gaps, and prompt analytics — across 5 AI engines, in one view.

    • Mentions and sentiment
    • Ranking, with variance
    • Citations and sources
    • Competitor gaps
    • Prompts by persona and region
    Explore Monitor

    Pillar 2

    Optimize

    Close the gaps AI reveals — in your voice

    Prioritized recommendations tied to measured gaps, content audits and generation governed by your Brand Kit, and the technical toolkit AI engines need.

    • Prioritized recommendations
    • Audit, score, edit inline
    • Brief → draft
    • Brand Kit on every draft
    • Schema, robots.txt, llms.txt
    Explore Optimize

    Pillar 3

    Automate

    The playbook runs between your reviews

    Alerts catch what you’d miss, drafts wait for your approval before they publish, and the weekly summary writes itself.

    • Alerts with likely cause
    • Draft → you approve → publish to your CMS
    • Weekly strategy email
    • Every run auditable, approvals held
    Explore Automate

    Rankings

    Every tracked brand on the four core metrics · Last 90 days

    BrandMention rateShare of voiceSentimentAvg position
    1AwayYou36%18.9%75#2.8
    2Travelpro31%15.9%63#2.7
    3Samsonite29%15.1%56#2.3
    4Monos25%13%71#2.6

    This question, engine by engine

    Reading

    “top rated 2-piece polycarbonate suitcase sets for couples”

    • ChatGPTMissing
    • GeminiNamed · #2
    • PerplexityMissing
    • ClaudeMissing
    • Google AI ModeMissing
    RecommendationUnanswered question

    Answer “best travel backpack with laptop sleeve that fits under airline seat”

    Evidence

    Away appears in 0 of 5 AI answers for this question in the last 30 days; no tracked competitor was named either. Publish one page on awaytravel.com that answers it in its first paragraph.

    Pitch the editor · Sites AI cites where you are absent

    cntraveler.com

    Cited 37 times in AI answers · Away is absent here

    Most-cited page · 12 citations

    The Best Hard-Shell Luggage, Tested and Reviewed by ...

    Suggested pitch

    Pitch Condé Nast Traveler's commerce team with an exclusive first look at Away's newest seasonal color drop or limited-edition collaboration.

    Draft email · Contributing Away's perspective to cntraveler.com

    Content workflow

    1. Read the answersWorking

      5 engines, every tracked question

    2. Drafted in your brand voice

      2,001 words · 6 sections

    3. Ready for your approval

      Nothing publishes on its own

    4. Publish to your CMSWaits for you

      After you approve

    Output

    Ready to approve

    DTC Hard Shell Luggage Comparison: Away vs. Béis and Calpak

    A durable 100% polycarbonate shell, whisper-quiet 360-degree spinner wheels, and an interior compression system transform modern travel by keeping your belongings protected and organized.

    2,001 words · 6 sections · Comparison table · FAQ with 4 questions

    Runs without you

    • Scheduled runs

      1 to 4 a week by plan, or daily

    • Alerts

      When a metric moves past its threshold

    • Weekly report

      In your inbox

    Examples on this page are real Pharos data for Away, which is not a Pharos customer.

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    30 minutes, your domain, real data — see how Monitor, Optimize, and Automate fit together for your team.

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