Guides
How ChatGPT, Gemini, Perplexity, Claude and Google AI Mode choose the businesses they recommend, and what you can do about it. Practical, sourced from how the platforms work and from how Pharos measures them.
What happens between a customer's question and the businesses ChatGPT, Gemini, Perplexity, Claude and Google AI Mode name in the answer, and which of it you can influence.
A step-by-step checklist for being named when customers ask ChatGPT for a recommendation: access, facts, listings, content and measurement.
Answer Engine Optimization (also called GEO) builds on SEO rather than replacing it. What carries over, what is new, and how to split the work between them.
The four numbers that describe how AI answers treat a business, how each is calculated, and what sampling and location delivery mean for how far you can trust them.