Guides
How ChatGPT, Gemini, Perplexity, Claude and Google AI Mode choose the businesses they recommend, and what you can do about it. Practical, sourced from how the platforms work and from how Pharos measures them, and written in English and Arabic.
Which regional sites ChatGPT, Gemini, Perplexity, Claude and Google AI Mode read before naming a developer, clinic, hotel or shop, and why Arabic questions and different cities can get a different shortlist.
Seven steps for being named when customers in Dubai, Riyadh, Doha, Kuwait City, Amman, Beirut or Cairo ask ChatGPT for a recommendation, in English or in Arabic, about their own city.
The same question asked in Arabic and in English can name different businesses and cite different sources. Why that happens, and how to be present in both languages.
What your SEO already covers, where Answer Engine Optimization (GEO) parts ways with it in a two-language, many-city region, and how developers, clinics, hotels and retailers can split the work.
Business directories, delivery apps, property portals, news sites and roundups: the kinds of sources AI answers in the region tend to cite, and how a business earns a place in each.
Mention rate, rank, sentiment and citations, measured per language and per city: Arabic name matching, dialect, how platforms hear a location, sample sizes and your working week.